The digital marketplace is vast and increasing, especially now during the Covid-19 pandemic. In fact, people tend to rely more on online platforms for the sake of their safety and comfort. Besides websites and social media channels, e-commerce has gained massive growth in the industry throughout these few years. E-commerce or electronic commerce is a business platform or marketplace that allows companies and individuals to buy and sell goods and services over the internet. These online shopping platforms give people the luxury of convenience and access to all products with just a click from their devices.
Here in the Philippines, we have two leading e-commerce platforms, Lazada and Shopee. These two most popular e-commerce companies are currently present and helping Filipinos sell online. Regardless of age, Filipinos are now becoming e-consumers engaging and patronizing online shopping platforms. We entered this era where business people are transforming their businesses with a mix of online-selling, together with their brick-and-mortar stores. For this reason, Shopee and Lazada are dedicated to deliver the best tools and services to sellers and business owners. These two online shopping platforms are similar in terms of user-friendliness and market scope; as a result, it is easier to conduct business through both channels.
Shopee and Lazada may be popular and becoming mainstream nowadays, but only few sellers are still on the process of learning on how to maximize the platforms. Here are some tips on handling online shopping platforms like Shopee and Lazada:
Give Huge Importance to SEO
Inside Lazada and Shopee’s back-end system, you also need to have better product visibility so that people will be more familiar with your storefront. These two e-commerce platforms have various tools that can help you with your SEO. You can use their sponsored ads which can give your product more an advantage to be on the top of the search results page.
More firms will enter this increasingly competitive yet lucrative market as the e-commerce industry continues to develop rapidly. That implies that staying on top of SEO will be more crucial than ever to stand out from the crowd. In the long term, working with a professional SEO specialist will help you stay competitive.
Create Responsive and Catchy Designs
Responsive designs highlight an optimized user interface and viewing experience, including scaling, panning, and scrolling. This allows better shopping experience that can help your customers with simple reading and easy navigation. This can increase site traffic, greater customer satisfaction, and higher conversion rates that are all advantages of responsive design.
Combine Content, Commerce and Customer Engagement
Combined content, commerce and customer engagement on e-commerce sites can create rich digital lifestyle that make your customers purchase multiple times in your store. Lazada and Shopee has tools that can help you engage with your followers by posting content and engaging directly to your followers, by giving them vouchers, or sending out reminders about your items that they might be interested to buy.
Always Join Campaigns
Sellers who join campaigns on Lazada and Shopee are rewarded with better visibility for their products. These two platforms can also advertise your products even outside their respective app or on social media platforms.
Don’t Hesitate to Advertise on Social Media
You can also maximize the use of social media ads that are redirected to your Lazada and Shopee pages. It is best to advertise every time there will be an upcoming campaign or if you have a group of new products.
Never Stop Evolving
If you want to succeed in such a competitive industry, you must evolve with technology, trends, and manage your client tastes. You’ll be well on your way to being a successful e-commerce entrepreneur if you follow these suggestions.
Here’s another tip! Hire professionals to handle your digital marketplace for a more organized and top-notch online store. Arc Innovation and Insights is a company that aims to help online business platforms in creating content and growing their brands digitally. Message us now and we’ll show you how we can help you top your sales.
Input your search keywords and press Enter.
