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Social media has become more than just a platform for personal interaction—it’s a critical channel for businesses to connect with their audience, build brand awareness, and drive sales. With billions of active users across platforms like Facebook, Instagram, TikTok, and X, having a strong social media presence is no longer optional. But how do you …

In this digital era, it can really be difficult for brands to stand out. While social media platforms help business owners to engage with their target audience, there is a social media strategy that holds the answer to most businesses. It is storytelling. Using storytelling in social media campaigns may turn ordinary marketing efforts into …

Social media is now a vital tool for companies of various styles and sizes in the digital age. Social media platforms give business owners a lot of chances to interact with audiences and promote growth, from increasing brand awareness to encouraging customer engagement. However, using social media to promote your products and businesses requires patience, …

Over the years, Social media has been a powerful advertising tool for businesses to engage with their customers and target audience. Social media helps in catering brand building, brand awareness, and most importantly drive sales into the funnel.  From startups to multinational companies, all are leveraging the power of social media. Platforms like Facebook, Instagram, …

Social media has been a powerful tool, and is essential to every successful marketing plan. However, to execute an efficient and profitable social media marketing campaign, one must first understand the do’s and don’ts. The Do’s:  Define Clear Objectives Before you begin using social media for marketing, clearly define your marketing objectives. Define your goals, …

In the ever-changing digital marketing landscape, more businesses compete for digital space this year. Merely posting on social media platforms alone isn’t enough for brands, especially those that are just starting. Facebook advertising is a useful tool for start-ups and even established companies, businesses, and brands. With two (2) billion active users, marketers can potentially …

As we get closer to saying goodbye to 2023 and turning the calendar to another year of transformative social media marketing journey, it’s time to look back and reflect on what trends took place on the dynamic landscape of social media marketing this year.  Influencer Marketing  Influencer marketing has been a powerful tool for brands …

In the fast-paced world of social media, the landscape is continuously changing to accommodate people’s ever changing interests. Among the recent transformation, short-form video content has taken center stage. Facebook and Instagram, two social media giants, have embraced this trend through their respective platforms, Facebook Reels and Instagram Reels.  The Rise of Short-form Video Content …

The widespread adoption of smartphones has fundamentally changed consumer behavior, with people relying on their mobile devices for various tasks, including communication, entertainment, and most importantly, shopping. Social media has become an integral part of our lives. People use their smartphones frequently to interact with different social media sites, like Facebook, Instagram, Twitter, and TikTok. …

Discover the importance of the marketing mix in digital marketing and how a digital marketing agency in the Philippines can help your business succeed through social media management, content management, and other proven strategies. By Lester Leonard Antonio Business Development Intern Arc Innovation and Insights In its true essence, marketing is a simple concept encapsulated …