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The increase of internet usage over the past years is evident in all parts of the world. People do not only use their social media accounts for communication and entertainment, but also for learning about new products and services. The digital world has offered new trends and opportunities to both consumers and business owners. This …

Every year gives us an opportunity to reevaluate, refocus, and establish new goals. As time changes, so should your marketing strategies. Those strategies must be appropriate for whatever time it is to be used. To stay ahead of your industry, businesses must adapt to consumers’ buying behaviors. Trying new trends is also a good business …

Set Up and Grow Your Business on Instagram   In building your own business, social media presence and availability are vital, considering that Instagram and other social media platforms have over 500 million daily users. This can help your business find more possible consumers and grow your online presence. Regardless of the time, people who …

Tips On How to Top Your Sales on Shopee and Lazada The digital marketplace is vast and increasing, especially now during the Covid-19 pandemic. In fact, people tend to rely more on online platforms for the sake of their safety and comfort. Besides websites and social media channels, e-commerce has gained massive growth in the …

  The BER months are the most wonderful time of the year as it signifies the season of celebrating, gathering, and of course giving. In this period, people are surprisingly more generous and merrier due to the festive vibes of these months. Filipinos, specifically, have the tradition of counting down days before Christmas starting from …

Facebook and Instagram Shops: The Best of Both Worlds of Social Shopping   Large and small businesses have begun to use Instagram and Facebook’s shopping feature as part of their online marketing strategies. With the new functionality, brands can create a virtual store on Facebook and Instagram. This allows people to find and purchase a …

The Rise of Live Streaming in the Age of The Pandemic Since the pandemic started, going out for shopping, travelling, attending concerts, seminars, religious gatherings and all other face-to-face events became infeasible.  People are now always on their phones and gadgets, hence, these gatherings, events or even stores maximized the use of livestreaming to engage …

Video Content Marketing: Taking Your Content to Another Level Many people are now fond of the app Tiktok. This video-sharing app has over 1 billion users worldwide and allows users to create a very brief 15 to 30 seconds video. As of today, even brands are also using this app as a tool for their …

How Can Facebook Ads Help Your Business? Facebook advertising assists firms in increasing the visibility of their ads, increasing brand awareness, and measuring explicitly defined KPIs or Key Performance Indicator and campaign goals, allowing them to construct better, more optimized campaigns in the future. Traditional marketing efforts that would cost thousands of money in other …

Your Business’ Future with E-commerce Selling Due to the threat of the ongoing pandemic, a lot of consumers do not want to compromise their health by going out of their houses. This resulted in the increase of sales in e-commerce and netizens being fond of online shopping. Online shopping became the “new normal” for a …