As the COVID-19 outbreak has resulted to the disruption of people’s daily routine, it is not surprising that businesses have been greatly affected. The economy has slowed down and cash flow may currently be difficult. Now more than ever, you should consider incorporating Digital Marketing into your marketing plan. Since the pandemic quickly spread out …
Introduction Another decade has begun and we can’t hide the fact as the days, months, and years past technology keeps evolving. As we take a look back to imagine how our system, culture, lifestyle and even businesses changed by technology. In 2019 42.5% of the population are using a smartphone that’s almost 3.2 Billion people keeping connected …
Branding is not limited to enterprises only in this period, it could also refer to an item or a person. By using social media, it is easier to build your brand and personality. However, building a brand doesn’t happen overnight as it takes time, effort and dedication. Now, the question is, why is social media …
Branding is more than just a good title, a cool logo, or a nice advertisement. According to Entrepreneur Asia Pacific, branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. It is how you present your product or services to your audience/target market, with …
Marketing refers to any activity conducted by a company to promote the buying or selling of a product or service. It includes advertising, selling, and delivering products to consumers or other businesses. Before, marketing is limited by newspapers, televisions radios, and flyers. Now, marketing has infinite potential through the use of various digital platforms. Let us define …
Social Media – a platform that enables people to share ideas, thoughts, and content quickly. Coined as the new media, social media is making a huge wave in different aspects of society. From politics to business, to self-expression, movies, news, what’s up and what’s hot, social media has it all. Though there may be …
In Arc Innovation, we’re frequently asked what is the difference between Social Media Marketing and Social Media Management. They kind of sound like the same thing but in this guide, we’re going to break down the gap. The easiest way to know the distinction between social media marketing or advertising and social media management is …
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