In the ever-changing digital marketing landscape, more businesses compete for digital space this year. Merely posting on social media platforms alone isn’t enough for brands, especially those that are just starting. Facebook advertising is a useful tool for start-ups and even established companies, businesses, and brands. With two (2) billion active users, marketers can potentially …
As we get closer to saying goodbye to 2023 and turning the calendar to another year of transformative social media marketing journey, it’s time to look back and reflect on what trends took place on the dynamic landscape of social media marketing this year. Influencer Marketing Influencer marketing has been a powerful tool for brands …
Social media advertising is an essential tool that businesses use to increase brand recognition, market products or services, and interact with their target audience. Here are some helpful pointers for creating a great social media advertisement: Understand Your Audience The foundation of a successful social media advertisement is knowing who to target. Understanding your target …
In today’s digital age, UI/UX design is more important than ever. User Interface (UI) and User Experience (UX) design have the power to define how we interact with technology. What is UI and UX? User Interface (UI) is all about the aesthetic and overall presentation. It focuses on how digital products, such as applications and …
In the fast-paced world of social media, the landscape is continuously changing to accommodate people’s ever changing interests. Among the recent transformation, short-form video content has taken center stage. Facebook and Instagram, two social media giants, have embraced this trend through their respective platforms, Facebook Reels and Instagram Reels. The Rise of Short-form Video Content …
The New Wave of Digital Marketing In the digital age, where social media platforms dominate the landscape, influencer marketing has emerged as a powerful marketing technique for brands to connect with their target audiences. This dynamic approach goes beyond traditional advertising methods, allowing brands to tap into the trust and engagement that influencers have cultivated …
The widespread adoption of smartphones has fundamentally changed consumer behavior, with people relying on their mobile devices for various tasks, including communication, entertainment, and most importantly, shopping. Social media has become an integral part of our lives. People use their smartphones frequently to interact with different social media sites, like Facebook, Instagram, Twitter, and TikTok. …
In today’s digital age, social media has become an essential platform for marketing businesses, connecting to their target audience, and building a robust online presence. However, having a social media account does not guarantee success in the digital space. In projecting a distinctive presence in the crowded digital space, your business should have an adequate …
Discover how Arc Innovation and Insights work its digital marketing strategy by creating compelling content to keep audiences and potential customers engaged. By Lester Leonard Antonio Business Development Intern Arc Innovation and Insights Content is king. That statement holds true when we talk about today’s digital landscape. Ever since social media took over everyone’s …
Discover the importance of the marketing mix in digital marketing and how a digital marketing agency in the Philippines can help your business succeed through social media management, content management, and other proven strategies. By Lester Leonard Antonio Business Development Intern Arc Innovation and Insights In its true essence, marketing is a simple concept encapsulated …
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