February 12, 2025
Social media initially started out as a communication platform to connect two or more people. Some of its earlier features include messaging, microblogging, and uploading pictures. Its recent steady rise to fame, heightened by the COVID-19 pandemic, had made it inseparable from people’s lives.
Have you scrolled through social media platforms lately? What have you noticed? Everything is there. News, entertainment, marketplaces– each luring you to stay on the app a little longer. This fast-paced online world always introduces something new, some social media trend that constantly shifts. As a brand, you should definitely listen to what these social media trends have to say, after all, they affect and sometimes even dictate consumer behavior.
Sticking to one social media strategy won’t be doing you any good, understanding trends will help keep you on track and ultimately achieve your marketing goals. So, here are the top social media marketing trends and why you should incorporate them in your marketing strategy.
Have you ever heard ‘Welcome to a day in my life as a content creator!’ before? This simple marketing technique has made countless audiences stay for the whole duration of a video and even subscribe to more content. Influencer marketing involves partnering with individuals who have built a strong social media presence, and by strong, we don’t just mean the amount of followers. Even micro and nano-influencers can give you equal engagements as compared to big accounts.
Choosing the right partner is essential, in this matter you have to consider who resonates well with your brand and with authenticity. Influencers know their audiences the best, with the right push, you will see results in a matter of time!
Similar to Influencer marketing, User-Generated Content (UGC) is also a social media trend you should consider to adapt. UGC is a strategy that involves your subscribers in creating content for your business. This will greatly help your credibility as a brand and your relatability to your audience. The representation of real-life customers not only humanizes your brand, it also impacts purchasing decisions and encourages more people to share their product experiences. Consider launching hashtag campaigns to help boost engagements and with least expense at that!
Aside from authenticity, you must also make sure that your brand is well-rounded. Tailor your content in accordance to the platform you’re posting it to while still being consistent to your branding. Mix up your content regularly, come up with a social media plan that encourages audience engagement. Photos, videos, and even podcasts– don’t settle on just posting content, produce interactive content to boost your visibility online.
The perfect way to make the most of your posts is by cross-promoting your content. Plan your campaigns to span and adapt to multiple platforms, if you have email blasts, blog posts, or product promotions on your websites, you can repurpose them as posts and stories.
The best way to get your audience to engage is by giving them immersive experiences. The current social media trend you should maximize is the use of augmented reality (AR) and virtual reality (VR). You might be familiar with filters on stories, this is the most popular example of VR. Story filters are also the simplest form of VR, it is easy to understand for most users, and it is most effective because it is one of the first forms of VR to surface. Meanwhile, several brands use AR to promote their products sold predominantly online, this strategy allows users to test products virtually. AR is a great strategy to increase post engagements and product sales, customers love a brand that pays attention and communicates with its audience.
Technology and social media users have now worked hand in hand in determining social media trends, hence, you should take the extra leap to enhance your marketing strategy through social media. With Arc Innovations and Insights Inc., you will have a partner in managing your moves in social media so you never have to worry about getting left behind. Contact us today to discover how your business can flourish in the online world.
Input your search keywords and press Enter.
